Web design lead data by industry and city

1,000 businesses analyzed across 29 industries

Real Estate

Real estate websites often rely on IDX plugins and templated MLS integrations that look outdated within a year. Agents focus on listings, not web design, creating a steady stream of redesign opportunities.

408leads

23cities

43avg score

Roofing

Most roofing company websites were built years ago and never updated. They rely on word-of-mouth, so the website is an afterthought, but it is often the first thing a homeowner checks after getting a referral.

30leads

10cities

63avg score

Plumbing

Plumbers are searched for in emergencies. Their websites need to load fast, display a phone number prominently, and work perfectly on mobile. Most do none of these things well.

40leads

12cities

62avg score

HVAC

HVAC companies compete fiercely for local search visibility but most have websites built five or more years ago. Seasonal demand spikes mean a bad website costs them thousands in missed emergency calls.

60leads

19cities

62avg score

Landscaping

Landscaping is a visual business, but most landscaper websites use stock photos and generic templates. Homeowners want to see real work before hiring, and a dated website kills that trust instantly.

36leads

11cities

55avg score

Painting

Painting contractors often have minimal web presence, with basic one-page sites or outdated templates. Their work is inherently visual, but their websites rarely showcase it effectively.

91leads

2cities

34avg score

Electrical

Electrical contractors handle both emergency and planned work, but their websites rarely reflect this dual nature. Most lack clear service listings, licensing information, and emergency contact options.

16leads

4cities

58avg score

Cleaning

Cleaning companies operate in a crowded market where trust is everything. Most cleaning websites look generic and fail to differentiate, making it easy for a modern redesign to deliver measurable results.

24leads

9cities

59avg score

Pest Control

Pest control is often an urgent, emotional purchase. Homeowners searching for pest control services need immediate reassurance, but most pest control websites are slow, dated, and lack clear calls to action.

11leads

2cities

66avg score

Dental

Dental practice websites are often built by industry-specific vendors with cookie-cutter templates. Patients compare practices online before booking, and a dated website pushes them to the competition.

56leads

7cities

62avg score

Legal

Law firm websites must convey authority and trust, but many use outdated designs with poor typography, no case results, and generic stock photography. Potential clients judge credibility by the website first.

83leads

3cities

48avg score

Accounting

Accounting firm websites tend to be text-heavy and visually uninspiring. In a profession built on trust and precision, a dated website sends the wrong signal to potential clients evaluating multiple firms.

21leads

2cities

58avg score

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