Web design lead data by industry and city

Real Estate

Real estate websites lean on IDX plugins and templated MLS integrations that look dated within a year. Agents focus on listings, not web design, creating a steady stream of redesign opportunities in every metro.

Roofing

Most roofing company websites were built years ago and never updated. These businesses rely on word-of-mouth, so the website is an afterthought, but it is often the first thing a homeowner checks after getting a referral.

Plumbing

Plumbers are searched for in emergencies. Their websites need to load fast, display a phone number prominently, and work perfectly on mobile. Most do none of these things well.

HVAC

HVAC companies compete fiercely for local search visibility but most have websites built five or more years ago. Seasonal demand spikes mean a bad website costs them thousands in missed emergency calls.

Landscaping

Landscaping is a visual business, but most landscaper websites use stock photos and generic templates. Homeowners want to see real work before hiring, and a dated website kills that trust instantly.

Painting

Painting contractors often have minimal web presence, with basic one-page sites or outdated templates. Their work is inherently visual, but their websites rarely showcase it effectively.

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Electrical

Electrical contractors handle both emergency and planned work, but their websites rarely reflect this dual nature. Most lack clear service listings, licensing information, and emergency contact options.

Cleaning

Cleaning companies operate in a crowded market where trust is everything. Most cleaning websites look generic and fail to differentiate, making it easy for a modern redesign to deliver measurable results.

Pest Control

Pest control is often an urgent, emotional purchase. Homeowners searching for pest control services need immediate reassurance, but most pest control websites are slow, dated, and lack clear calls to action.

Dental

Dental practice websites are often built by industry-specific vendors with cookie-cutter templates. Patients compare practices online before booking, and a dated website pushes them to the competition.

Legal

Law firm websites must convey authority and trust, but many use outdated designs with poor typography, no case results, and generic stock photography. Potential clients judge credibility by the website first.

Accounting

Accounting firm websites tend to be text-heavy and visually uninspiring. In a profession built on trust and precision, a dated website sends the wrong signal to potential clients evaluating multiple firms.